Daly Communications has a large and comprehensive database which includes over 20,000+ sources of regional and national print, broadcast and Internet media, community resources, retail outlets, cultural institutions, community tastemakers, college groups and information on festivals and celebrations for the Celtic/Irish, Folk, Blues and World Music community.
PUBLIC RELATIONS and MARKETING
Daly Communications successfully devises and implements broad-based, long-term publicity and marketing campaigns, both regionally and nationally, reaching publications, Television and Internet media focused on the genre of the music/entertainment/art we work with. We work heavily with social media sites and send email blasts to our consumer base. Public relations campaigns reach out to tastemakers and promotions are conducted with organizations within the genre of what we are promoting. We write press releases, bios and help our clients to build the right profile to present their product.
Daly Communications targets radio on a national level receptive to the genre of music/artist we are promoting. We will service Irish/Celtic, Folk/Americana, World and Blues Music specialty radio programs nationally along with National Public Radio, Internet and Satellite radio. We have a large data base of radio and will target those outlets that we believe we will get the best reaction and radio airplay. Some of these are College radio shows and a some are syndicated regionally and nationally. We seek radio airplay, interviews, features.
When an artist is on tour we contact local mainstream media in the tour markets including Television, radio and print. We also contact local associations related to the type of music or event we are promoting such as Social Clubs, MeetUp groups and any local social media i.e. facebook groups in that area that support the arts. Direct Mail and street teams are effective in promoting events on a local level.
Daly Communications creates grass-roots advertising campaigns geared to consumers who are receptive, targeted and reachable with appropriate campaigns through print, radio, television and Internet media buys.
We conceptualize, produce, publicize and promote high-profile events. Venue selection, product sampling, sponsorship endorsements and supplying the appropriate food, entertainment and staff are included in the services. Past events have included screenings for Sony, PBS and The A&E Television Networks, product launches and record release parties, and outdoor festival celebrations.